january 2026 | by mike vono

The client is a Portland adjacent neighborhood homeowner’s association with 12 trails connecting portions of the neighborhood and feeding down to a central area with a pond and a park. There were existing trailheads in the neighborhood which were several decades old. They were weathered and in many cases, damaged. Additionally, there was no directional guidance on the trails themselves, even though they forked in several places.



Sea Reach Ltd. walked the trails and identified the frustration points. We developed a new design for color coded directional posts and trailhead signs which could be built on top of the previous trailhead framework. Sea Reach installed 29 trailhead signs and 24 directional posts along the trail system.

june 2025 | by susan jurasz | show project

Our interpretive planning and design efforts are focused on the message and the experience. The idea that people learn differently — through sound, sight, motion, the practical and empirical strikes our fancy. It’s not a new idea, it’s just that we are more vigilant in our approach to apply it.

At the Mount Pisgah Arboretum in Eugene, Oregon, we invite you to walk through a stand of incense cedar. It’s an ordinary trail made spectacular by design. Simple, light, aluminum circles of varying size (some with cutout words and some without) dance in sunlight. High and low along the trail, these simple rings entice you to look, touch, smell, listen, and think about the surrounding forest. A circles on the forest floor enshrine a calypso orchid, one on the bark makes you notice the deep grooves — it says "home" — which makes you question: "a home to what?" A ring above your head says "structure" — and as you gaze into the branches above, some going up over 300 feet, you feel dizzy. Toward the center of the forest, the canopy opens up and the ground gets a little wetter. There is a large circular deck cut to accommodate two cedar trees. A large circular bench beckons you to slow the pace and sit for a moment in this quiet place.

march 2022 | by peter reedijk | show project

Sea Reach began working with the San Juan Preservation Trust, Washington in 2012. We conducted workshops with the staff and developed an interpretive plan to help define an approach to the SJPT preserves, particularly those that were attracting public interest. Recognized as one of the most prolific land conservation organizations in the country, the Preservation Trust has permanently protected more than 300 properties, 45 miles of shoreline, 27 miles of trails and more than 17,000 acres in the San Juan Islands.

Our challenge was to create a distinctly recognizable, yet flexible interpretive and site design approach that would serve its function and remain site appropriate in a variety of settings. Sea Reach has designed, fabricated, and installed signage for four preserves as the initial sites. Exhibits wrap around trees, others blend into the intertidal zone between upland and beach and some sit out on promontories looking over the ocean and islands in all directions.

september 2020 | by susan jurasz

No matter where it is in the world, when a community regains public access to its waterfront, life flows in. In Juneau, Alaska, a new section of the waterfront Seawalk was just completed, and people are enjoying the improved access and environment. The key feature in this section of the Seawalk is a life size bronze sculpture of a breaching whale. Sea Reach, with roots in the early humpback whale research in Southeast Alaska, assisted with the science behind the near perfect proportion of this mammoth beast.

To complement the visitor experience, Sea Reach also developed a series of interpretive displays surrounding the whale and along the Seawalk. Exhibits depict the challenges of building a huge, water-spouting bronze whale and share information about humpbacks in Southeast. There are interactive exhibits featuring seabirds, weather (including a huge wind chime), and what it takes to safely ply the oceans in Alaska. Locals and visitors alike make this a must-see destination — a visit to the Seawalk will delight your senses in every respect.

october 2018 | by kate verotsky

It was the colors that kept me gawking. The four corners region of southwest Colorado is famous for inspiring sensory awe of every description, but this Oregonian expected most of it to be brown. Instead, the rich hues of the dramatic mesa cliffs belied the word "desert" at every turn.

The new visitor center experience at Chimney Rock National Monument is an exciting challenge. Over 1,000 years ago, the ancient Pueblo ancestors of 25 modern local tribes constructed a built environment that required astonishing feats of engineering, diplomacy and skill. From an "ivory tower" observatory at 7,600 feet, revered skywatchers meticulously studied celestial movements — conveying their findings by fire signal to the political powerhouse of Chaco Canyon, a metropolis 90 miles southwest near Albuquerque, New Mexico.

Today, the bustle of this ancient community is replaced by the tranquility of ponderosa and pinion, cactus and yucca. Few signs of life greeted us beyond the tarantula (!) that scurried along in search of a mate as we stood admiring the remains of a ceremonial kiva.

At Sea Reach, our enchantment with the stories we are commissioned to tell and our commitment to finding creative and compelling ways to draw others into the wonders that surround us makes work a way of life! We’re honored to embark on the interpretation of this story, and will strive to match the ingenuity and skill of the native peoples that created it.

may 2018 | by susan jurasz

It’s been a decade since we were hired by Princess Cruse Lines (now Holland America Princess) to evaluate and develop a plan for the Denali Princess Wilderness Lodge. The lodge is really a campus comprising thirty-plus buildings: lodging (over 700 rooms), five restaurants, a shopping area, a theater, and maintenance facilities. The site had evolved and grown over time, which can make navigation confusing to visitors who come for a brief stay on their way to Denali National Park. Sea Reach designed and implemented a system of wayfinding to help alleviate that confusion. Buildings are now grouped into neighborhoods, all the guest rooms are renumbered sequentially, and visitor maps and directional signs are color coded by area and placed strategically throughout the facility.

Since the site continues to be improved and updated, Sea Reach has been invited back several times to add to the system. This has allowed us to monitor our materials as they stand through the extreme temperatures of interior Alaska, and to watch the effectiveness of the overall system. Today, it is hard to image the place without good directional guides, but some of the veteran lodge workers still stop us to say "thank you." They used to have to respond to hundreds of questions daily about which way to go . . . now, their time is free to do other tasks.

april 2018 | by peter reedijk

As flock after flock of sandhill cranes pass over our car, our necks strain from swiveling. It is dusk and they are on their way to the Platte River. The next day, we are informed that this year, this area has counted over 600,000 sandhills…and one whooping crane! The whooping crane, one of roughly 600 left on this planet, is the tallest bird in North America (a fact I later learned on Wikipedia). As soon as it was sighted, everyone in the know raced to see this magnificent bird. We are a day too late.

Sea Reach was invited to present at the 2018 Ecotourism Symposium in Kearney, Nebraska. The symposium, which focused on the role of nature-based tourism on the Great Plains, combined three conferences into one: the Nebraska Tourism Commission's annual Agri/Ecotourism Workshop, the Heartland Scenic Byways Annual Conference, and the University of Nebraska's Center for Great Plains Studies’ annual symposium.

We were captivated by the inspirational speaker Dean Jacobs at lunch, and enjoyed learning from an hour-long presentation by trailblazer Luke Jordan. Both men are explorers: Dean travels the world and breaks down stereotypes and Luke trudged 2,200 miles from Texas to Canada to forge the first on-the-ground route for the Great Plains Trail. The take-away message from both: leave fear behind and follow your dreams.

april 2018 | by susan jurasz

We love what we do. Some days are hard, yes. Others can be downright disappointing, but overall, our work offers variety and challenges that keep us alive and pushing toward excellence as hard as we can.
Last week was a great example of the variety that drives us! We traveled to Brazil to lead a five-day interpretive workshop sponsored by the University of Colorado, US Aid, and the US Forest Service. Our students were an amazing group of individuals who work for the Chico Mendes Institute for Biodiversity Conservation (ICMBio) —the environmental branch the Brazilian Ministry.
What we brought to the table were examples of our interpretive work and approach, and a plan to discuss what it takes to create effective (thematic, message-resonating) interpretive experiences. What we took away from the experience was admiration for the few people who work to protect and manage some of the most beautiful natural places in the world. The ICMBio team were as hungry for our ideas as we were for theirs. The result was a productive exchange of the challenges that face all hardworking passionate professionals. "How can we be more effective?"

february 2018 | by susan jurasz

For over 100 years, a single-track wooden trestle linked Tacoma to the world. Built atop tidal flats with a crooked alignment in the shape of an "S", the trestle spanned a 1,500-foot gap over marshy terrain. It provided access for the Chicago, Milwaukee, St. Paul and Pacific Railroad (Milwaukee Road). To commemorate this trestle in it’s final year, Sea Reach Ltd. was contracted to design, build, and install exhibits in the new Sound Transit Tacoma facility.

The precise reason for the unusual S-curve is unknown, but two factors during the trestle’s construction in 1909 may have contributed. The first is geographic. The gentle S-curve may have encouraged train engineers to slow down along the steeper grade. The second, more intriguing potential, involves beer. In the late 19th century, Tacoma’s waterfront was bustling with large breweries. The Puget Sound Malting Company, among them, had recently installed a new grain elevator near the proposed rail line. It is likely to minimize costs, railroad officials opted to design the trestle with a slight deviation rather than pay the malting company to relocate their operations. In a twist of fate, the malt house burned down in September of 1909, just months after the trestle was completed. Later iterations of the trestle did not attempt to relocate the already established path of the trestle, until today: the new trestle is straight.

january 2018 | by susan jurasz

For over 100 years, a single-track wooden trestle linked Tacoma to the world. Built atop tidal flats with a crooked alignment in the shape of an "S", the trestle spanned a 1,500-foot gap over marshy terrain. It provided access for the Chicago, Milwaukee, St. Paul and Pacific Railroad (Milwaukee Road). To commemorate this trestle in it’s final year, Sea Reach Ltd. was contracted to design, build, and install exhibits in the new Sound Transit Tacoma facility.